1. Acceptance of Terms

By creating an account with or using Valuara ("we", "us", "our", the "Service"), you confirm that you have read, understood and agree to be bound by these Terms and Conditions ("Terms") and our Privacy Policy. If you do not agree to these Terms in their entirety, you must not create an account or use the Service. These Terms constitute a legally binding agreement between you and Valuara.

2. Eligibility

You must be at least 13 years of age to use Valuara. By creating an account, you represent and warrant that you meet this requirement. If you are between 13 and 18 years of age, you represent that a parent or legal guardian has reviewed and agreed to these Terms on your behalf. We do not knowingly collect personal information from children under the age of 13. If we become aware that a user is under 13, we will immediately terminate their account and delete all associated data.

3. Use of Service

Valuara provides AI-powered product research, analysis, comparison and shopping assistance for personal, non-commercial use only. You agree not to: (a) use the Service for any unlawful purpose; (b) attempt to reverse-engineer, scrape, copy, reproduce or extract data from the platform without written permission; (c) interfere with or disrupt the integrity or performance of the Service or its servers; (d) use automated tools, bots or scripts to access or interact with the Service; (e) impersonate any person or entity or misrepresent your affiliation with any person or entity; (f) post or transmit any content that is harmful, offensive, fraudulent or otherwise objectionable. We reserve the right to investigate and take appropriate legal action against anyone who violates these provisions.

4. AI-Generated Content Disclaimer

All product recommendations, comparisons, rankings, gift ideas and analyses are generated by third-party artificial intelligence models including but not limited to Grok (xAI), Gemini (Google), Claude (Anthropic), ChatGPT (OpenAI) and Llama (Meta). This content is provided for informational and entertainment purposes only. Valuara makes no representations or warranties of any kind — express or implied — regarding the accuracy, completeness, reliability, suitability or timeliness of any AI-generated content. You acknowledge that AI models can produce errors, outdated information or misleading results. You should always conduct your own independent research and exercise your own judgement before making any purchase decision. Valuara is not responsible for any purchase you make as a result of using the Service.

5. No Purchase Guarantee

Valuara is a research and discovery tool only. We do not sell products, process transactions or facilitate purchases in any way. Any purchase you make by clicking a link within the Service is a transaction solely between you and the relevant third-party retailer (such as Amazon). Valuara has no involvement in, and accepts no responsibility for, any product purchased through such links — including but not limited to product quality, description accuracy, pricing, availability, delivery, returns, refunds or disputes. All purchase-related issues must be directed to the retailer from whom you purchased.

6. Affiliate Links Disclosure

Valuara participates in affiliate marketing programs, including the Amazon Associates Program and other retailer affiliate programs. This means that when you click a product link on Valuara and make a purchase, we may receive a small commission at no additional cost to you. Affiliate relationships do not influence, alter or bias the AI-generated rankings, recommendations or analysis in any way. We disclose this relationship in full compliance with the Federal Trade Commission (FTC) guidelines and equivalent Canadian regulations.

7. Third-Party Services

The Service integrates with or relies upon third-party services including AI providers (Anthropic, Google, OpenAI, xAI, Meta), cloud infrastructure providers and retail platforms. Valuara is not responsible for the availability, accuracy, content, policies or practices of any third-party service. Your use of third-party services is subject to their respective terms and privacy policies. We make no warranty that any third-party service will remain available or that its outputs will be accurate or appropriate.

8. Account Responsibility

You are solely responsible for maintaining the confidentiality of your account credentials, including your password. You agree to notify us immediately at [email protected] of any unauthorised access to or use of your account. Valuara will not be liable for any loss or damage arising from your failure to safeguard your account. You are responsible for all activity that occurs under your account, whether or not authorised by you.

9. Account Termination

We reserve the right, in our sole discretion, to suspend, restrict or permanently terminate your account at any time and for any reason, including but not limited to a breach of these Terms, fraudulent activity, abuse of the Service or inactivity, with or without notice and without liability to you. You may delete your account at any time through your account settings. Upon termination, your right to use the Service will immediately cease.

10. Privacy & Data Collection

We collect personal information that you voluntarily provide at signup, including your email address, username, age range, country, budget preferences and shopping interests. This data is used to personalise your experience, improve the Service and communicate with you. We do not sell, rent or trade your personal data to third parties for marketing purposes. Optional profile fields may be updated or deleted at any time from your account settings. We comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. For full details, please refer to our Privacy Policy.

11. Children's Privacy

We do not knowingly collect, solicit or retain personal information from anyone under the age of 13. If you believe a child under 13 has provided us with personal information, please contact us immediately at [email protected] and we will take steps to delete such information and terminate the associated account as quickly as possible.

12. Intellectual Property

All content, features, design, code, graphics, trademarks, trade names, logos and other intellectual property on Valuara are owned by or licensed to Valuara and are protected by applicable intellectual property laws. You may not reproduce, distribute, modify, create derivative works of, publicly display or commercially exploit any part of the Service without our prior written consent. Nothing in these Terms grants you any right or licence to use any of our intellectual property.

13. DMCA & Copyright Complaints

If you believe that any content on the Service infringes your copyright, please send a written notice to [email protected] containing: (a) a description of the copyrighted work you claim has been infringed; (b) the URL or location of the allegedly infringing material; (c) your contact information; (d) a statement of good faith belief that the use is not authorised; and (e) a statement, under penalty of perjury, that the information is accurate and that you are the copyright owner or authorised to act on their behalf. We will respond to valid DMCA notices promptly.

14. No Warranty

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OR COURSE OF PERFORMANCE. VALUARA DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOUR USE OF THE SERVICE IS AT YOUR SOLE RISK.

15. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, VALUARA AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE OR EXEMPLARY DAMAGES — INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, GOODWILL OR OTHER INTANGIBLE LOSSES — ARISING OUT OF OR RELATING TO YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF VALUARA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL VALUARA'S TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATING TO THE SERVICE EXCEED ONE HUNDRED CANADIAN DOLLARS (CAD $100.00).

16. Indemnification

You agree to defend, indemnify and hold harmless Valuara and its officers, directors, employees, contractors and agents from and against any and all claims, damages, losses, liabilities, costs and expenses (including reasonable legal fees) arising out of or relating to: (a) your use of or access to the Service; (b) your violation of these Terms; (c) your violation of any third-party right, including any intellectual property right or privacy right; or (d) any claim that your use of the Service caused damage to a third party. This indemnification obligation survives the termination of these Terms and your use of the Service.

17. Dispute Resolution & Binding Arbitration

PLEASE READ THIS SECTION CAREFULLY — IT AFFECTS YOUR LEGAL RIGHTS. In the event of any dispute, claim or controversy arising out of or relating to these Terms or the Service, you and Valuara agree to first attempt to resolve the dispute informally by contacting us at [email protected]. If the dispute is not resolved within 30 days, both parties agree that the dispute shall be finally resolved by binding arbitration administered in Toronto, Ontario, Canada, in accordance with the Arbitration Act, 1991 (Ontario). The arbitrator's decision shall be final and binding. Each party shall bear its own costs unless the arbitrator determines otherwise. Nothing in this clause prevents either party from seeking urgent injunctive or equitable relief from a court of competent jurisdiction where necessary to prevent irreparable harm.

18. Class Action Waiver

YOU AND VALUARA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE ACTION OR PROCEEDING. Unless both you and Valuara agree in writing, no arbitrator or judge may consolidate more than one person's claims or otherwise preside over any form of a representative or class proceeding. If this waiver is found unenforceable for any reason, then the arbitration clause above shall be null and void.

19. Changes to Terms

We reserve the right to modify these Terms at any time at our sole discretion. We will notify you of material changes by posting the updated Terms on this page and, where appropriate, sending an email notification to your registered address. Your continued use of the Service after any changes constitutes your acceptance of the revised Terms. If you do not agree to the updated Terms, you must stop using the Service and delete your account. Last updated: March 2026.

20. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. Subject to the arbitration clause above, any legal action or proceeding arising out of or relating to these Terms or the Service that is not subject to arbitration shall be brought exclusively in the courts located in Toronto, Ontario, Canada, and you irrevocably consent to the personal jurisdiction and venue of such courts.

21. Severability

If any provision of these Terms is found by a court or arbitrator of competent jurisdiction to be invalid, illegal or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or if it cannot be modified, it shall be severed from these Terms, and the remaining provisions shall continue in full force and effect.

22. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Valuara with respect to the Service and supersede all prior and contemporaneous agreements, representations and understandings. Any waiver of any provision of these Terms will be effective only if in writing and signed by an authorised representative of Valuara.

23. Contact

If you have any questions about these Terms, please contact us at: [email protected] — Valuara, Toronto, Ontario, Canada.