Privacy Policy

Valuara ("we", "us", "our") is an AI-powered shopping and product research platform operated from Toronto, Ontario, Canada. We can be contacted at [email protected] for any privacy-related enquiries.

Information you provide directly:

• Email address and username (required at signup)
• Display name (optional)
• Age range and country (optional)
• Shopping budget preference (optional)
• Shopping interest categories (optional)
• Marketing email preference (optional, opt-in only)

Information collected automatically:

• Basic usage data — pages visited, features used, search queries submitted to AI models
• Device type, browser type and operating system
• IP address (used for security and fraud prevention only)
• Session data — login times and duration

Information stored on your device (not our servers):

• Saved favourites and product lists (stored in your browser's localStorage)
• Any API keys you choose to enter (stored locally on your device only — we never see these)
• Display preferences such as dark/light mode

We use your information only for the following purposes:

• To provide the service — creating and managing your account, processing AI searches and delivering results
• To personalise your experience — using your optional profile data (age range, interests, budget) to tailor AI recommendations
• To improve Valuara — analysing usage patterns to improve features and fix issues
• To communicate with you — sending service updates, security notices and, if you opted in, occasional product tips and feature announcements by email
• For security — detecting and preventing fraud, abuse or unauthorised access
• For legal compliance — meeting our obligations under applicable laws

We share data only in the following limited circumstances:

• AI model providers — your search queries are processed by third-party AI services including Anthropic (Claude), Google (Gemini), OpenAI (ChatGPT), xAI (Grok) and Meta (Llama). Queries are sent without your personal account information attached. Each provider has their own privacy policy governing how they handle query data.
• Hosting infrastructure — Hostinger processes data as part of hosting our servers. They act as a data processor under our instructions.
• Legal requirements — we may disclose information if required by law, court order or to protect the rights and safety of Valuara or its users.

Valuara participates in affiliate programmes including the Amazon Associates Programme. When you click a product link and make a purchase, we may receive a small commission at no additional cost to you. We do not share your personal data with retailers — affiliate tracking is handled through anonymous click-through links only. Any purchase you make is governed by the retailer's own privacy policy.

Valuara uses a minimal approach to cookies and browser storage:

• Essential cookies — used to keep you logged in and maintain your session. These are strictly necessary and cannot be disabled without breaking the service.
• localStorage — used to save your favourites, preferences and settings on your own device. This data never leaves your device and cannot be accessed by us or any third party.

If we introduce any analytics or tracking tools in the future, we will update this policy and display a cookie consent notice before doing so.

We retain your account data for as long as your account is active. If you delete your account, we will delete your personal information within 30 days, except where we are required to retain it for legal or security purposes. Anonymised usage data (with no personal identifiers) may be retained indefinitely for service improvement purposes.

We implement industry-standard security measures to protect your information, including encrypted data transmission (HTTPS/TLS), secure server infrastructure through Hostinger, and access controls limiting who can access user data. However, no method of transmission over the internet is 100% secure. We encourage you to use a strong, unique password for your Valuara account.

Depending on where you live, you have the following rights regarding your personal data. To exercise any of these rights, contact us at [email protected]:

• Access — request a copy of the personal data we hold about you
• Correction — update or correct inaccurate information (most fields can be updated directly in your account settings)
• Deletion — request that we delete your account and personal data
• Portability — request your data in a portable format
• Opt-out of marketing — unsubscribe from marketing emails at any time via the unsubscribe link in any email or by contacting us
• Withdraw consent — where processing is based on consent, you may withdraw it at any time
• Complaint — you have the right to lodge a complaint with your local data protection authority

We will respond to all privacy requests within 30 days.

Valuara is not directed at children under the age of 13. We do not knowingly collect personal information from anyone under 13. If we become aware that we have collected data from a child under 13, we will delete it immediately and terminate the associated account. If you believe a child under 13 has created an account, please contact us at [email protected].

Valuara is operated from Canada. If you access our service from outside Canada — including from the UK, EU, USA or Australia — your data may be transferred to and processed in Canada. By using Valuara, you consent to this transfer. We ensure appropriate safeguards are in place in accordance with applicable data protection laws including GDPR, CCPA and the Australian Privacy Act.

For UK & EU users: Our lawful basis for processing your personal data is (a) contract performance — processing necessary to provide the service you signed up for, and (b) legitimate interests — improving the service and preventing fraud.

For California users: Under the CCPA, you have the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email (to your registered address) and update the "Last updated" date at the top of this page. Your continued use of Valuara after any changes constitutes your acceptance of the updated policy.